Just before Halloween, the Alberta, Canada, government has resurrected a blood-and-gore ad campaign that warns young people about workplace injuries.
Work Safe Alberta hopes 15- to 19-year-olds will be driven to the Web site www.bloodylucky.ca in an effort to drive home important workplace safety messages.
The Web site’s slogan is “Some days are bloodier than others.” And a warning before you watch the videos: They’re much bloodier than others, too.
The ads feature a deli worker cutting off his finger, a shoe store clerk falling off a ladder in a stock room and a gas-station attendant getting burned in the face with cleaning solution.
The same ads were set to launch in September 2007 but was pulled because some members of the Conservative party felt they were too offensive, according to The Calgary Herald. One election and one new employment minister later, it’s all systems go.
A government spokesman says the launch at Halloween is purely coincidental, but the shocking videos do rival some slasher films.
Safety pros know there’s nothing new about videos showing bloody workplace accidents to shock employees into following safety rules.
But this campaign is a little different for a few reasons. It’s target audience is teens, and all the accident victims portrayed are young people. The videos incorporate rock music and are edgy. And they were made primarily for Web viewing.
So we’d like to know: What do you think of the videos? Do these types of videos drive home the safety message for employees? Have you used similar videos and how did they work for you? You can write your thoughts in the Comments Box below.
