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Superior Uniform introduces new footwear line

Superior Uniform Group Introduces

TUGS!TM Footwear Product Line

TUGS! creates ultimate comfort and safety in the workplace with slip resistant shoes

SEMINOLE, Fla. – April 6, 2009 – Superior Uniform Group, Inc. (NASDAQ:SGC), the image apparel company, announced today that it has expanded its footwear product offering with TUGS!, slip resistant safety shoes. TUGS!, “the shoes that tug the street and hug your feet,”TM are light-weight, durable, comfortable and feature a specially designed tread pattern and rubber compound for maximum slip-resistance.

“We are excited that we can now outfit our employees from top to bottom with apparel and footwear from Superior Uniform Group,” said Frank Knapfel, director of safety at G4S Wackenhut. “Conditions in the security business are often dangerous and slippery, and it’s an absolute priority to give our employees the tools to safely do their jobs. In our TUGS! product trial, we are realizing that slip resistant shoes make great business and people sense – reducing slip and fall accidents saves us money in claims and also reduces lost employee time due to injury, which ensures security guards for our customers.  Our employees have also found the shoes to be extremely comfortable, stylish, and durable.”

The technology behind TUGS! has allowed the brand to consistently outperform all industry standards for slip-resistance. TUGS! feature four main components, including: Walking On Air footbed featuring Dri-Lex® moisture management, soft board insole, shock absorbing polyurethane, molded foam or EVA mid-sole, and a specially designed high performance slip-resistant rubber sole.

“The TUGS! product line has been well received by professionals and companies in all of the numerous markets that we serve,” said Superior Uniform Group CEO Michael Benstock. “We are confident the introduction of a footwear line will bring in more business, enhance our overall uniform collection and ensure the continued growth of Superior within these markets.”

The Liberty Mutual Workplace Safety Index states that injuries occurring from trip, slip or falls account for approximately 15 to 20 percent of workman’s compensation claims each year. The average cost from slip and falls is $22,800 per accident, and the total cost is estimated to be $6.7 billion annually.

“So, not only are we helping workers stay safe and comfortable, but we are also helping protect businesses from excessive lost time claims,” continued Benstock. “After all, it only takes one misstep to cost an employer dearly.”

About Superior Uniform Group, Inc.
Superior Uniform Group, Inc., established in 1920, is one of America’s foremost providers of fine uniforms and image apparel. Superior manages award-winning apparel programs for major corporations.  They are leaders in innovative uniform program designs, global manufacturing, and state-of-the-art distribution.   Superior’s financial strength and resources support a customer’s diverse needs while embracing a “Customer 1st, Every Time!” philosophy and culture.  Their commitment to service, technology, quality and value-added benefits separates them from the competition in each of their seven primary markets: Healthcare, Hospitality, Food Service, Retail Employee I.D., Government Service, Private Security, and Rental Service.

For more information please call (800) 727-8643, or visit their Web site at:

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